Borland Music Tuition
Branding | Illustration | Print
Borland Music Tuition was launched in late 2020 to enable musicians to teach and connect them with students. Providing the tutors with Borland’s learning materials and the students with the brand's signature tailored teaching method—bespoke courses to meet the particular goals of the learner.
The brand slogan 'Learn your sound' stems from this method. Informed by the unique creative aspirations of the students, BMT empower them with a learning plan to help them develop their musicianship and path to achieve their vision.
'B' Brand Mark
Overlapping guitar picks resemble Borland Music Tuition connecting musicians with learners.
The visual style of the brand draws influence from the typography used on pedals, amps and various gear associated with the instruments Borland covers. Presenting itself in a way that shows energy and confidence, though aspirational photography and bold graphics and colour.
As part of the brief, these were created to be used for various purposes, representing each vocation.
Examples of lesson illustrations
Concept logos from brand development presented as 'gear' stickers.