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Art Direction  |  Branding  |  Packaging
mimo logo.png

Mimo was first introduced as a brand for flasks, lunchboxes and other items for pack-lunches and picnics, with quirky and cutesy themes. 'Mimo' comes from a Czech word for 'outdoors'.

The logo features custom lettering and a signature 'bow' above the text to invoke imagery of picnic baskets and rainbows.

mimo logo colours.png

Images copyright Premier Housewares LTD.

Mimo tag 1.png
Mimo tag 2.png
Mimo tag 3.png

I worked with the Glasgow-based company Upfront Photography to create a series of images for promotional use. I created the below scenes with cut paper.

Mimo bottles.png
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