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Mimo
Art Direction | Branding | Packaging
Mimo was first introduced as a brand for flasks, lunchboxes and other items for pack-lunches and picnics, with quirky and cutesy themes. 'Mimo' comes from a Czech word for 'outdoors'.
The logo features custom lettering and a signature 'bow' above the text to invoke imagery of picnic baskets and rainbows.
Images copyright Premier Housewares LTD.
I worked with the Glasgow-based company Upfront Photography to create a series of images for promotional use. I created the below scenes with cut paper.
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